About Seth Chalnick

Seth ChalnickHello and thanks for visiting my website.  As a seasoned broker and long-time resident, I enjoy helping folks buy, sell, and finance San Diego real estate.  I stand fiercely committed to separating commission from advice, and highly credit this value as a key to success.

Pacific Coast Homes has been serving North County San Diego buyers and sellers since 1989. Our retail space is located in the heart of Cardiff by the Sea, in the “Town Centre,” right next to Seaside Market, and our courtyard averages weekly foot-traffic of 17,000 people! Many locals and visitors alike look to our windows as a gauge of local real estate trends and valuations.

It never gets old buying and selling coastal property for savvy clientele… who wear flip-flops. Aside from the views, the location is also perfect, because we are able to jet all over San Diego at a moment’s notice. The space itself is great, and my associates are awesome. And did I mention we are across the street from the… ahem… ocean.

My wife Jessica (an acupuncturist), kids Jaiden and Jack, and I live in Encinitas with a crazy but lovable dog, named Sullivan. If you happen to frequent North County San Diego, odds are good you’ve glimpsed a cute, blond ponytail flashing through your periphery, after the grey streak that is Sully. I love my wife a lot and take pleasure in knowing I got the better end of the deal when she said, “I do” in 2005.

I believe the best way to earn your business is to provide a level of service so uncommon, and resources so invaluable, that you naturally look to my offering as the best means to achieve your goal.

Now, while some of my realty services are as good as the next schmoozey agent who sends monthly flyers smelling like freshly baked cookies… here in short, is what I do best:


Proactive home searchers will enjoy my proprietary search engine. I hope so anyway, because it took a lot of coffee, research, and cash to get here!

I grew tired of piping through my site the same old search tool posted all over the web, which looks fancy, but really lacks the functionality to get your arms around inventory and market pulse.

So I set out to design a new way of searching homes. For a while I just lived in the space of “what if”. And then, after drawing inspiration from my best competitors… I raised the bar by contracting an amazing team of coders to extract a paradigm shift from scratch.

The result is a remarkable Web 2.0 style search feature that lasers into what you like by filtering out the noise you don’t.

Key features:

  • Sort data anyway you like, then surf in that order.
  • Toggle between list and map views.
  • Return from viewing properties to a list that “remembers” your preferences.
  • Review recent sales to optimize offer price, or triangulate strategic listing price.
  • Ability to click or hover on just about anything for an intuitive response.
  • Ruthlessly free of advertising or clutter.
  • Served up free, with unlimited access.

That Said…

The timeliest, most accurate, and most complete data source of information about today’s market is none other than the official MLS database.  Any agent can get you access.  But stellar agents harness its power, to alert you about what you need, when you want it.  So if you are more inclined to have an expert search for you, then request a free personalized MLS search page or email updates.  Here is a sample.


I am the best Buyer’s Advocate in San Diego. I believe in this statement so strongly that I encourage you to randomly select any closed file in my office… if the file chosen does not include a written testimonial, then we’ll kick the tires together by calling the client directly to ask about their experience. There are some serious advantages to my Buyer’s Advocacy program, so do not settle for anything less.


When listing a home, you want to secure the highest price, in the fastest time, with the least amount of problems. Setting a realistic price is crucial. The way your home “pops” on the MLS is critical. Attracting truly qualified buyers is invaluable. Everything esle is marketing spin. Many agents will tell you what you want to hear. A good agent will help identify where you stand.


My articles, blog, and website are designed to provide advice, opinion, and outlook that are easy to read, content rich, and fun to revisit. My goal is to help folks obtain clarity and confidence when making real estate related decisions, and to use this platform as a stimulus to generate long-term relationships.


As you proceed from approval to close of escrow, you will enjoy knowing the loan program we select is the best match for your family’s lifestyle. Your home search and mortgage plan are properly integrated, so the home you love is natural to afford. Whether purchasing or refinancing, you can trust in my qualifications, which are superior not only to those of most agents, but most loan officers too. As your dedicated mortgage advisor, I continue to monitor your loan program for life, and not just for rate, but more importantly, for equity optimization.


Did you know most people finally pay off their mortgage balance at a time they need the tax deduction the most? If everything you thought you knew about mortgages turned out to be wrong, when would you want to know? As a qualified mortgage planner, I help transform these complicated questions into simple awareness, and together we will balance the scales between mortgage freedom and financial independence. Whether you are looking to buy, sell, borrow, or optimize, let me transform your experience into a simple, efficient, and rewarding process!


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